The digitization of the cable TV systems in the country brings in several benefits to various stakeholders, including the consumers. Consumers will have better viewing experience as they will get better signal quality with choice to choose from a large number of TV channels, carried over the network of the operator.
Therefore, they will have to pay for what they get and so can budget their bill. Further, the consumer can have access to triple play services including broadband, other value added and interactive services offered by the operator.
The digital systems also provides scope for the service providers to offer Value added services, interactive services and allows triple play i.e. carriage of voice, video and data including broadband. Thus, addressable digitisation provides ample business opportunities to the content providers and service providers to diversify their business and generate more revenue. The amount of investment required would be commensurate to the number of services that a service provider, in accordance with his business model, intends to offer to the consumers by exploiting the features of the technology.
The Telecom Regulatory Authority of India vide its recommendations on “Implementation of Digital Addressable Cable TV Systems (DAS) in India” issued on 05.08.2010 inter-alia, in paragraphs 2.75 and 2.79 of the said recommendations, recommended that the basic custom duty of digital head-end equipments and STBs be reduced to zero for the next 3 years to give a boost to conversion of the broadcast distribution network to digital addressable. It also recommended that the taxes/levies on the broadcasting distribution sector be rationalized.